Subscription Cars Trend
Mason O'Donnell
| 04-07-2025

· Automobile team
Hi Lykkers! Have you heard about car subscriptions? More and more drivers are exploring this flexible way to get behind the wheel without the long-term commitment of owning a car.
But will subscriptions actually replace traditional car ownership? Let's explore this exciting trend together and see if it's the right fit for us!
What Is a Car Subscription?
In simple terms, a car subscription is a flexible monthly service that gives us access to a car without buying or leasing it long term.
• We pay a monthly fee that typically covers the vehicle, insurance, maintenance, and roadside assistance.
• We can often switch to different models or cancel after a few months — much more flexible than buying or leasing.
• The subscription model is similar to how we use services like streaming platforms or smartphones — pay as you go.
According to McKinsey & Company, car subscriptions are projected to grow rapidly, especially among younger urban drivers.
How Do Car Subscriptions Work?
Here's how the process usually works:
• We choose a subscription plan from a provider (such as a car brand or a mobility company).
• We select a car model from the available fleet.
• We pay a monthly fee — typically ranging from $400 to $1,200, depending on the car and package.
• We can drive the car for as long as we want within the terms and mileage limits.
• When we're ready for a change, we return the car or swap it for another.
Many providers, such as Volvo's Care by Volvo or Porsche's Porsche Drive, now offer subscription services globally.
Benefits of Car Subscriptions
Why are more drivers considering subscriptions? Let's look at the key advantages:
• Flexibility: We're not locked into multi-year loans or leases — ideal if our needs change often.
• Simplicity: One payment covers everything — no separate bills for insurance, maintenance, or taxes.
• Try different cars: Some plans allow us to swap cars based on season or lifestyle (SUV for winter, convertible for summer).
• No long-term commitment: We can walk away or upgrade easily — perfect for changing life stages or urban living.
Experts at J.D. Power note that flexibility and convenience are driving growing interest in this model, especially among younger consumers.
Challenges and Considerations
Of course, car subscriptions aren't perfect for everyone. Here are a few important things we should consider:
• Cost: Subscriptions are generally more expensive per month than buying or leasing — we pay for flexibility and convenience.
• Limited availability: Not all areas offer subscription services yet, and available models may be limited.
• Mileage limits: Most plans come with mileage caps — exceeding them can result in additional fees.
• Ownership value: With a subscription, we're essentially renting — we don't build equity or own the car long-term.
Experts at Consumer Reports advise that drivers who plan to keep a car for 5+ years will likely save money by purchasing rather than subscribing.
Is Subscription the Future of Car Ownership?
So, will car subscriptions replace traditional buying? According to industry experts, not entirely — but they will play a bigger role:
• Urban drivers who value flexibility and access over ownership may increasingly prefer subscriptions.
• Younger generations raised on subscription-based services are more comfortable with this model.
• Corporate fleets and short-term business users are adopting subscription services for their flexibility.
However, for many of us who value long-term savings and ownership, buying or leasing will remain popular.
How to Decide If It's Right for You
Here's a quick guide to help us decide:
• If we love driving new cars frequently, dislike long-term commitments, and value convenience — subscriptions may be ideal.
• If we prefer lower long-term costs, want to own our car, or drive high mileage — buying or leasing may suit us better.
Automotive finance experts recommend comparing all costs (monthly fee, flexibility, insurance, etc.) before choosing.
Conclusion: Is This Model for You?
Lykkers, the car subscription model is a fascinating new option that gives us more flexibility than ever before. While it won't completely replace traditional ownership for everyone, it offers an exciting choice — especially for urban drivers and those who love variety.
Now, we'd love to hear your thoughts! Would you consider trying a car subscription service? Or do you still prefer owning your car? Let's share ideas and experiences — after all, the future of mobility is something we're all shaping together!